Media training workshops

UC Davis University Communications offers Media Training I and Advanced Media Training workshops. These sessions are customized for our scientists, faculty, staff and students.

Media Training I

General topics covered

• Benefits and risks of working with the news media
• Strategies for accommodating differing methods of print and broadcast journalists
• What you should do when a reporter calls
• Your rights in obtaining information before agreeing to an interview

Workshop day includes

• A series of exercises to prepare for a successful interview
• How you can develop strategic media messages and talking points for public presentations
• Tips on general public speaking skills
• Instructions for on-camera techniques during interviews
• Public vs. protected information
• How you can handle crisis communications

You will learn these techniques through a series of exercises, including critiqued on-camera interviews.

On-camera exercises will help you

• Develop messages
• Speak to groups
• Handle aggressive interviews

2005-06 dates

• Friday, Sept. 23*
• Monday, Oct. 24.
• Monday, Nov. 21
• Monday, Dec. 5
• Monday, Jan. 19
• Thursday, March 9
• Thursday, April 13
• Thursday, May 18

Time: 8:30 a.m. to 4:30 p.m.

Cost: $25, covers catered lunch, beverages and materials

Place: All workshops will be held in the Alumni and Visitors Center, Allewelt Room, unless otherwise noted. (*The Sept. 23 session will be held in the Founders Room.)

Instructors

• Paul Pfotenhauer, UC Davis News Service broadcast specialist and former broadcast reporter, producer and anchor
• Lisa Lapin, assistant vice chancellor for University Communications, former News Service director, newspaper editor and reporter

Registration: Contact Paul Pfotenhauer at (530) 752-6397 or pepfotenhauer@ucdavis.edu. Enrollment in Media Training I is limited to eight participants per session.

Advanced Media Training

Using on-camera exercises, this three-hour program is for

• Those who have completed the first workshop, and
• Those seeking more practice with interviews and public speaking

Topics covered

• Developing messages
• Speaking to groups
• Handling aggressive interviews

2005-06 dates

• Thursday, Oct. 6
• Thursday, Feb. 16
• Wednesday, May 3

Time: 9 a.m. to noon

Instructors

• Paul Pfotenhauer, UC Davis News Service broadcast specialist and former broadcast reporter, producer and anchor
• Mitchel Benson, News Service director, former state communications director and newspaper reporter

Registration: Contact Paul Pfotenhauer at (530) 752-6397 or pepfotenhauer@ucdavis.edu. Enrollment in Advanced Media Training is limited to three participants per session.